Alena Lucheestiy
Start a project
Creative direction and brand systems

Make your brand feel inevitable.

I help founders and teams turn raw ideas into calm, confident brand worlds. Strategy, visual direction, and launch-ready assets that make your next chapter feel effortless.

10+ years Brand leadership
Global teams Remote first
Wellness, tech Premium focus

What I do

Signature support for ambitious teams that need clarity, cohesion, and momentum across every touchpoint.

Brand systems

Narrative, tone, and visual identity that scales from launch decks to product UI.

Campaign worlds

Art direction for launches, editorial, and social with the production plan built in.

Digital presence

Landing pages and site systems that align with your brand and drive action.

Selected work

A few recent brand worlds. Full case studies available on request.

Lumen Health

Healthcare rebrand and launch kit for a modern clinic group.

Brand Launch

Stonefield Retreats

Visual system and editorial direction for a wellness resort.

Hospitality Editorial

Signal Labs

Product story and experience design for a B2B platform.

Tech Web

How we work

A lean, transparent process built to move quickly without losing craft or clarity.

01. Discovery

Align on goals, audience, and the emotional tone you want.

02. Direction

Build the story, identity, and visual system in parallel.

03. Delivery

Launch-ready assets, toolkits, and support for handoff.

Ready for a calm, confident launch?

Share a few details and I will respond with a tailored scope and timeline.

Email Alena